New price: 19.90 euros.
Friday, November 26th, 2010
We are proudly announcing our new price of 19.90 euros on every shirt, every day.
We spent quite a bit of time talking to people at the French markets over the past year. Everyone loves the shirts. Kids get a sparkle in their eye and drag their parents to our stall to convince them to get them one! However, the overwhelming response from the parents was that the original price of 37.00 euros (29.60 for the shirt of the week) was not making sense to them. We went back to the drawing board and re-designed the way we produce our patented stabilizing backing. Same materials, same performance but now we can produce and install them much more efficiently. We switched our shirt stock to Fruit of the Loom [tm] which made the shirts more easily colourinable and made the final price so much more acceptable. On top of all that, each shirt now ships with a full set of 10 markers so you do not have to even think about marker choice.
Aris & Kathryn





